Hi there–you are browsing the old Nordkapp website. New one will be out soon!

10 things for 2011

As we're only a few hours away from leaving the first decade of 00's behind, the predictions for the following year are all over the internet already. Following last year's predictions, here's some things to expect in the year 2011.

by Sami Niemelä Creative Director, Nordkapp

UPDATE: now including also the missing fifth piece. Thanks for our reader @sebastianwaters for pointing this out.

1. Connected, wearable electronics hit mainstream


On wearable electronics Nike+ was just the beginning. For example, see Mutewatch, Analarm or MMNML‘s incredibly successful Kickstarter project turning iPod Nanos into multitouch wristwatches. The next step is someone making these connected without wires. Even in mere consumer products, the possibilities are mind boggling.

2. Everything that can be connected will be.

On a larger scale, the EU Connected Smart Cities -initiative is about to prove that internet of things and urban informatics are becoming ready for their primetime. For a normal consumer, this means screens popping up everywhere and all kinds of sensor-based services messing and sometimes, over time more so improving their lives by making context-related information accessible in many places we never thought of before. This means also a whole bunch of design opportunities and there are indeed actors emerging in this field, such as Arup and Urbanscale, a New York-based venture we are proud to be associated with.

More:

3. Finally, the true year of Mobile


In many western countries such as Finland, the wireless broadband is fast enough and more widely spread than cables or fibers. In tablet computers, 3G is becoming ubiquitous and the line between “computers” and “mobile devices” keeps on blurring. After a promising, hyped up few years, we predict 2011 will finally be the long-awaited year when portable/pocketable connected devices will become the integral part of the average consumers’ life, replacing desktop and laptop computers one by one.

The thing to note here is the the very definition of “mobile” keeps on shifting as more, varied platforms and devices enter the market. The internet consumption as a whole is moving towards mobility. What does this mean for designers, apart from the obvious challenges on developing single content for multiple sizes and fidelities? See the following;

4. Making meaning as a product

Someone said iPhone apps are the new homepage – you have one because the others do too. We predict 2011 will see more sense in the mobile business and developers release custom platforms that instead of just replicating print publications tap into your social graph and make something sensible out of it.

Following Flud, Flipboard and many others, there will be more players mashing up, aggregating and making sense of the vast content out there. We predict 2011 will see first second- or third level aggregators provided by both startups and corporates alike—because filtering and making pretty layouts based on your social graph’s content is just not meaningful enough. There are few players emerging already such as Finland’s own Futureful.

More:

5. Book Publishing will never be the same again


The year 2011 will be a turning point for book publishers. In parallel to the glorified pdfs now turned into “iPad magazines”, the book publishers now have a chance of the lives to either follow the footsteps of the music industry (and fail miserably) or acquire a bit of breathing space by re-releasing their books to iOs and other platforms electronically. There is a third option as well, which will be for the bravest only — let go of control, embrace the social web and build new business models on top of it.

Why is this? As music industry as a whole has proven already, the attempts to control and lock people’s content are constantly failing. What matters instead is going back to the basics and delivering a quality product. What comes for putting your faith to a app on a single or multiple platforms, that doesn’t really work either. First movers had the advantage indeed, but now for example iTunes app store is becoming bloated with overwhelming selection already. See also Matthew Ingram’s post on Gigaom: If an App Is Your Content Strategy, You Are Doomed. People don’t like silos.

The third, winning option, is to play your cards right: embrace the open web and it’s instant, always-on nature. Have faith in people – if your content is good, money will change hands at some point. And most importantly, don’t be paranoid about allowing regular people, your users, to share, quote, and redistribute their purchases. Think of their efforts as a bonus for delivering interesting content and build your future success on top of this.

6. The New Materials of Interaction


The first working prototypes of nanotech touchscreens open up the flood gates to all kinds of interesting innovations. NFC and sensors will start their migration to become commonplace. For an interaction designer, these materials will be significant because someone has to interpret and make sense out of it all for people and businesses. For example, what is the service journey when the touchpoints are anything from buildings and city-scale interaction to screen-based services and predictive algorithms?

More:

7. Technology fades to the background…


Ubiquitous / pervasive computing actually means what it says in the tin – tech gets embedded everywhere, and finally disappearing. The upside of this is that everything will be in the cloud, and very transparent. On the downside again, it will be even more frustrating if something does not work: it most probably means a silent box sitting in your shelf.

8. …And gets more important than ever

So here’s the kick for designers—While technology itself disappears, interaction with it can’t be avoided. This sets the bar quite high for products, services and especially designers shaping them. The world needs design more than ever, just to make sense of it all and make sure products and services are pleasant to use. The competition will be more harsh than ever, and products / service owners will have a single shot of launching after the public moves on to the next big thing.

More:

9. Things will be physical again


Following the Post-digital movement started in 2009, cloud-based products and services are manifesting themselves on physical objects and artifacts. This time we’ll be wiser and avoid making landfills by either temporary, recycleable items such as receipts or more sustainable, connected products that are based on low denominators and conceptual ideas that won’t be old next year. One bit physical/digital interaction will be an essential part of this, as will re-using and recycling existing objects by adding digital components in them.

More:

10. It’s all connected but not the way you’d think


In 2011, making successful products and services won’t be about just getting the word out— instead design will play more important role on actually thinking, concepting and making the products and services better, more meaningful, usable and enjoyable to use and consume. The social revolution has made everything immediate and transparent—and covering up mediocre product with lots of marketing just doesn’t cut it anymore.

At the same time, design thinking and doing is making its way in business world and this will continue giving design the credibility it deserves. While the flipside of this coin is that designers need to be more skilled than ever, and the entry to the field gets harder, the positive side and the potential is huge: There there will be a lot of interesting work ahead of us, on familiar and emerging opportunities are aplenty. Now—happy and prosperous new year 2011 to all of our readers, let’s get to work!

Somewhat related;

Image credits:
Lunatik: Minimal Design
Connected Cities: cc Gabriel Rocha on Flickr
Year of the Mobile: cc Blake Patterson on Flickr
Nook + New York Times cc Karen Horton on Flickr
Troika’s Kinetic Sculpture cc Anders Sandberg on Flickr
Under waterline cc Marcus Vegas on Flickr
Arduino Led Matrix cc Davis Mellis on Flickr
Change cc David Reece on Flickr

21 Comments

  1. Great list, thanks for sharing your thought. But where is #5?

  2. Nice list! Keep up!

  3. 23.12.2011 at 21:57
    Pingback: 10 things for 2012 | Nordkapp Blog
  4. Everything is very open with a really clear description of the
    challenges. It was truly informative. Your website is very useful.
    Many thanks for sharing!

    Feel free to visit my web page … Lorem Ipsum

  5. Hi, i think that i saw you visited my blog so i came to “return the favor”.I’m trying to find things to enhance my website!I suppose its ok to use a few
    of your ideas!!

  6. We work with our clients and help them to define their exact requirement for
    Web Hosting (experienceproject.com).
    Since the development of many web hosting companies in India, it has become
    very easy to find affordable web hosting deals.
    If you are looking for a virtual medical receptionist then try the Assist – Medic virtual medical receptionist which supports appointment reminders.

  7. 999 GMs US marketplace share declined in 2005 to twenty five.88%, when compared with 27.2% in 2004. Shields will bring in $10.25 million following yr, by using a $12 million club course of action ($1 million buyout) for 2014.
    louis vuitton black friday sale
    [url=http://www.landlconstructioninc.com/louis-vuitton-black-friday-sale-c-10.html]louis vuitton black friday sale[/url]

  8. What’s up everyone, it’s my first pay a visit at
    this web page, and piece of writing is really fruitful for
    me, keep up posting such posts.

  9. I don’t even know the way I stopped up right here, however I thought this put up
    was once good. I don’t understand who you are but definitely you are
    going to a famous blogger if you aren’t already. Cheers!

  10. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

    Here is my site swanstone kitchen sinks (Bonny)

  11. This is my first time pay a visit at here and i am actually impressed to read all
    at one place.

  12. Hi there, I do think your blog may be having internet browser compatibility issues.
    Whenever I take a look at your website in Safari, it looks
    fine however when opening in IE, it’s got some overlapping issues.
    I merely wanted to provide you with a quick heads up!
    Apart from that, excellent site!

    Feel free to surf to my website: clash of clans hack (Delila)

  13. It’s very easy to find ouut aany topic on nett as compared to books,as I found thiks
    article at this web page.

    Feel free to visit my web page Shop Kidrobot at Moose Limited for Up to 20% OFF on your entire order

  14. Paragraph writing is also a excitement, if you be acquainted with afterward you can write iif not it
    is difficult to write.

    Jim
  15. I simply ϲouldn’t leave your web site beforee suggesting that I really loѵеd the
    usual info a persin provide on your guests?
    Is gonna be back steadily in order to check up on new pߋsts

    My homepage … long Sleeves

  16. I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much
    more pleasant for me to come here and visit more often. Did you
    hire out a designer to create your theme? Superb work!

  17. Really wonderful posting. I recently found your blog site and want to say that I have really cherished exploring your blog page content. In fact We will be opt-in as part of your feed that i’m expecting you’re writing all over again immediately!

  18. I am now not certain where you are getting your information, however great
    topic. I must spend some time finding out much more or understanding more.
    Thanks for wonderful information I was looking for
    this info for my mission.

    Feel free to visit my webpage – website (Georgetta)

  19. I like it when individuals come together and share
    views. Great site, stick with it!

  20. Hey there! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m undoubtedly enjoying your blog and look forward to neww posts.

  21. If any one wishes to be a successful blogger,subsequently he/she have to learn this chip of writing,as it contains al} strategies related to that.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>