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Subject: Reference rights

"I'm coming back to our discussion last time about the reference rights to the project. When I asked for this, and you asked in return, what is the benefit for you, I couldn't yet answer properly. Now after giving it a careful consideration, I think it would be a good idea. Let me explain."

From: panu@nordkapp.fi To: vice.president@company.fi Subject: Reference rights —- Hello, I’m happy to see that your service that we worked on together seems to be such a success! Please let us know, if there are any tweaks that you’d still need us to do. I’m coming back to our discussion last time about the reference rights […]

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The Evolution of Client Services

Recently, ex-New York Times Design Director Khoi Vinh wrote a solid point of view on why he's moved on from client services to designing a product. While I agree on a lot of things he writes about, I think there a shades of gray here that deserve to be pointed out.

by Sami Niemelä Creative Director, Nordkapp

Categories Design Strategy

There is no denying that design industry as a whole is in flux. Partly it’s the nature of the business—an eternal catchup with the most current “revolution”, fads, gadgets, technologies and their uses. In any case, as the internet technologies will get more and more commiditized and platformatized, there will be significantly less money to […]

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It shouldn’t be about what you do, but actually doing it instead.

Thinking out loud about design getting cluttered with methodologies and dogmas trying to overexplain each other. Why can't we just get along?

by Sami Niemelä Creative Director, Nordkapp

During the past decade, the design industry has gone through a tremendous change. First the Internet changed everything, while making parts of the industry obsolete, and then design became the golden boy of business world and vice versa. The change in the environments where the craft was applied, and not to mention the evolution of […]

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Why hire a design consultancy?

A story about the daily life in a design consultancy, and when you should consider hiring one.

by Panu Korhonen Managing Director

Why hire a design consultancy? Designers in consultancies are always into something new. Their key competences are to acquire, digest, combine, create, and deliver new. People, who love this and are good at this, work in design consultancies like Nordkapp. Therefore, hiring a design consultancy is a good choice when you create new business, new producs or services, new releases – anything new.

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UX leadership insight: wrap-up

For future reference and for easier reading through the whole "UX leadership insights" series, I'll compile the links to individual articles here.

UX leadership insight #1: Clear design drivers UX leadership insight #2: Vague or specific? UX leadership insight #3: Pick your battles UX leadership insight #4: Appropriately radical UX leadership insight #5: Split it UX leadership insight #6: Milestones are good for you UX leadership insight #7: Difficulty of UX design reviews UX leadership insight #8: […]

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UX leadership insight #15: You

This is my last post in this series of design leadership. I have saved the most personal one as last.

by Panu Korhonen Managing Director

(See my earlier posts for introduction to the series.) The last design leadership insight is about you. Simply, take care of yourself. Most of the time you need to worry about other people: users, designers, stakeholders, managers. If you only do that, you will exhaust yourself. Get your weekly rest. Do something else than work […]

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UX leadership insight #14: Tacit knowledge

In a large project, there will always be some churn in the design team. Some designers will eventually leave, and there will be some new members that join the team during the process. Sometimes, when there are schedule pressure in the project, you can try to catch up by adding a couple of extra designers to the project. New hires, freelancers, agencies - there are always people available (if you have deep pockets).

(See my earlier posts for introduction to the series.) In a large design project you will have vast amount of tacit knowledge that is never written down. You may have documents describing the original design drivers or goals of the project. However, the interpretation of those drivers take place during the design process. People who […]

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World Record in Being Agile.

A few weeks back our client SuomiTV released a web tv designed by us, and built by Soprano Brain Alliance on top of Brightcove's technology. For us, it was business as usual, until we heard we'd broken a world record in process.

by Sami Niemelä Creative Director, Nordkapp

Bit of a background— at Nordkapp, we work with a fairly systematic process/framework which we apply to each project we do. SuomiTV was no exception—we started with a competitor analysis, which we then turned into some obvious opportunities and design drivers. After presenting the findings to our client, we proceeded to synthesize these findings into […]

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UX leadership insight #13: Bell curve

As with many other natural phenomena, the skills of designers follow a bell curve. There are always a few super productive ones, lots of in-between, and then some at the tail of the curve. Factors that determine the productivity and quality of design work include training, experience, or simply - if I dare to say aloud - talent.

(See my earlier posts for introduction to the series.)

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UX leadership insight #12: The space between

How should the teams for design be built? There are thousands of handbooks how to build effective teams, so let’s not get into the generics. There’s one specific aspect of design teamwork that I would like to emphasize, and that is the collaboration of interaction design and visual design.

by Panu Korhonen Managing Director

(See my earlier posts for introduction to the series.) I may have mentioned before, that in a process where interaction designer creates wireframes and then hands them over to a visual designer for decoration, the result often is — decorated boxes. Creating something more, something that is novel, meaningful, effective, fluid, dynamic, alive, and mesmerizing, […]

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