Foresight & Strategy Direction

Virpi Vaittinen

Virpi Vaittinen

Head of Strategy virpi@nordkapp.fi +358 40 736 7384

Futures Thinking

Discover new opportunity arenas and go from future visions to business decisions.

Why?

Disruption is the new normal – constant change blurs industry boundaries and makes competition more complex than ever. In this environment, traditional strategies increase time to market while reducing reach and possibilities to act. The key to responding to an ever-changing business environment is identifying and targeting new opportunities with evidence-based futures research methods.

We utilize insights and trend management for new business development. With our futures approach, we discover and validate the avenues to future growth, enabling you to reimagine your business. To help you make informed decisions based on foresight, we use trends and landscape studies, opportunity mapping, customer co-creations, and more.

How can we help?

Learn more about supporting forward-looking strategies and transformation with design coaching. Please provide your contact details and we’ll get back to you.

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Virpi Vaittinen

Virpi Vaittinen

Head of Strategy virpi@nordkapp.fi +358 40 736 7384

Identify and target new opportunities

Trends & Market Landscape

We gather tailored and thought-provoking insights to shift perspectives on your opportunities in new or familiar fields.

Vision & Direction

A competitive strategy is no longer fixed — but one that allows you aim high and adapt as you experiment, without loss of short term profit.

Customer Insight

By understanding people and their unmet needs, we can reimagine new and existing markets from a human perspective.

References

Nokia

Nokia

Foresight, opportunity mapping and ecosystem design for a proof of concept. With real-time analysis of sea health using computer vision over 5G.

Telia

Telia

On-going work on productising technology through foresight and customer insight.

DENSO

DENSO

Business design and proof of concept for a new strategic direction.

BDR Thermea Group

BDR Thermea Group

Global research and foresight work for BDR Thermea's future vision and strategy.

Get Going

Map out potential futures using:

  • Foresight research to turn weak signals, upcoming innovations and cross-sector trends into evidence-based, actionable insight
  • Landscape analysis to identify the most potential moves to make within current or new markets
  • Opportunity mapping to recognize new business opportunities and compare them with business goals

Act on future opportunities with:

  • Ecosystem design to create collaborative networks that work towards a business opportunity
  • Consumer co-creation helps understand consumer needs and pain points to be solved
  • Stakeholder workshops to cater to current and future internal needs with design

Create adaptive strategies by:

  • Foresight research to stay informed about upcoming developments in relevant fields of business
  • Internal workshopping to make innovation a shared possibility and leverage the insights of everyone at your company
  • Adaptive strategy direction to create resilient, flexible strategies fit for the ever-changing market landscape

Would you like to know more?

We're happy to help you discover new, meaningful growth. Let’s talk.

Foresight & Strategy Direction

Virpi Vaittinen Head of Strategy +358 40 736 7384

Products & Experience

Ari Heinonen VP, Growth and Business Development +358 50 386 6348

Coaching & Future Capabilities

Sami Niemelä Creative Director, Innovation Coach +358 50 528 9265

International Growth

Matti Mölsä Head of Business Development, Europe +358 40 727 3094

Talks & Media

Sami Niemelä Creative Director, Innovation Coach +358 50 528 9265

General Inquiries

Juhani Haaparanta Managing Director +358 50 487 1509
Ilkka Haavisto Business Development Director +358 40 511 9038

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