I Analysis & Insight
Through research and observations of the existing ecosystem we look:
1—inside the company to understand the business case,
context and processes where the new product or service will be deployed, and
2—outside to the ecosystem, market environment and culture.
II Concept Design
We use a design approach to find and invent new patterns, flows
and frameworks for the future product or service.
Outcomes: frameworks & concepts, journeys, maps, principles,
constraints, identities, task flows, requirements
III Detailed Design
Based on the two previous phases, we design and deliver
solutions that can be either a
1—Final concept presentation, or
2—Final product or service specification and production assets
Outcomes: product or service specifications, experiences, interfaces, metrics
We participate in the implementation process and produce
pixel-perfect graphics and refined interaction, i.e. as an
integral part of an agile development team. We ensure that the
design is implemented as intended: functional and beautiful.
Outcomes: refined specifications, product graphics, design support