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	<title>Nordkapp Blog</title>
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	<link>http://nordkapp.fi</link>
	<description>We are are a Design Consultancy from Helsinki, Finland.</description>
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		<title>Windows 8 UX Design Camp</title>
		<link>http://nordkapp.fi/blog/2013/03/windows-8-ux-design-camp/</link>
		<comments>http://nordkapp.fi/blog/2013/03/windows-8-ux-design-camp/#comments</comments>
		<pubDate>Sat, 23 Mar 2013 12:07:40 +0000</pubDate>
		<dc:creator>teppo</dc:creator>
				<category><![CDATA[Interaction Design]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=3092</guid>
		<description><![CDATA[We are organising the first ever Windows 8 UX Design Camp in Finland.

This design camp is on 2nd — 3rd of April 2013. We will go through the whole Windows 8 UX design framework: navigation, contracts, layout, branding, Snap Views, Live Tiles, Touch, Animation — you name it. Coming out of it you'll be ready to tackle an app market which has reached 60 Million users in just few months after its launch. ]]></description>
			<content:encoded><![CDATA[<p>We are organising the first ever Windows 8 UX Design Camp in Finland.</p>
<p>This design camp is on 2nd — 3rd of April 2013. We will go through the whole Windows 8 UX design framework: navigation, contracts, layout, branding, Snap Views, Live Tiles, Touch, Animation — you name it. Coming out of it you&#8217;ll be ready to tackle an app market and ecosystem that has reached 60 Million users in just few months after its launch. </p>
<p>The days will consist of design presentations that are followed by labs. In the labs you will design your own application — putting the new knowledge directly into use. Remember to bring an idea for an app with you. You can work as a small team too. We&#8217;d prefer only max two people from a company. This event is mostly geared towards UI and UX designers.</p>
<p>NOTE: This event was overbooked in two hours (!), so we are doing <b>a second one!</b> The date of the second one is still to be confirmed, but we are aiming for 25th — 26th of April. That&#8217;s two design camps in April.</p>
<p>If you want to secure your spot in the second camp, what you need to do now, is sign up for the waiting list of the <b>first event</b>. You&#8217;ll end up on the waiting list for the second event in the process. You&#8217;ll be informed over email about confirmed date.</p>
<p>UPDATED LINK — There is now a different &amp; new registration site for the second event at: <a href="http://aka.ms/UXCamp2">http://aka.ms/UXCamp2</a>. You need to sign up in there if you want to get in. Be quick.</p>
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		<title>Introducing: Mikko Kutvonen</title>
		<link>http://nordkapp.fi/blog/2013/03/introducing-mikko-kutvonen/</link>
		<comments>http://nordkapp.fi/blog/2013/03/introducing-mikko-kutvonen/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 11:59:34 +0000</pubDate>
		<dc:creator>Sami</dc:creator>
				<category><![CDATA[Nordkapp]]></category>
		<category><![CDATA[designers]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[recruitment]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=3080</guid>
		<description><![CDATA[First, a sincere thanks to everyone who sent in an application. We met many of you, and actually had really good conversations with most of the invited. The first* part of our recruitment process was decided just a little over week ago, and we invited Mikko to start right away. Since he just finished his [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://distilleryimage9.s3.amazonaws.com/ed9d9ae284bb11e2bd6322000a1fa42a_7.jpg" /></p>
<p>First, a sincere thanks to everyone who sent in an application. We met many of you, and actually had really good conversations with most of the invited. The first* part of our recruitment process was decided just a little over week ago, and we invited <a href="http://www.linkedin.com/in/mikkokutvonen">Mikko</a> to start right away. Since he just finished his master&#8217;s degree at <a href="http://idbm.fi">Aalto&#8217;s International Design Business Management</a>-programme, our timing was near perfect. </p>
<p>Despite being a fresh graduate, Mikko brings to the table experience from old Finnish internet giant <a href="http://fi.wikipedia.org/wiki/Satama_Interactive">Satama Interactive</a>, and also at <a href="http://trainershouse.fi">Trainer&#8217;s House</a> after the merger. Most recently he worked at <a href="http://outotec.com">Outotec</a>, a Finnish corporation who are the global leader in minerals and metals processing technology.</p>
<p>With us, Mikko has started applying his design thinking already on cases dealing with UX strategy and service design for online sales processes. Welcome, and good luck!</p>
<h2>Recruitment update</h2>
<p>Like hinted in the beginning, 2013 is looking pretty busy so far. That&#8217;s why we&#8217;ve decided to hire at least another designer right away. What we&#8217;re looking for now is mid- to senior visual interaction designer. Someone who&#8217;s not afraid of diving in head first into production work, but loves to take lead with his/her craft as well. We&#8217;re now going through once more the applications sent in already, but welcome new one as well. So if you&#8217;re interested of working with the best design office around, do shoot us an email and let&#8217;s take it from there. The <a href="http://nordkapp.fi/blog/2013/01/hiring-a-designer/">old specs</a> apply, but with a bit more leeway on the experience.</p>
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		<title>Hiring a Designer</title>
		<link>http://nordkapp.fi/blog/2013/01/hiring-a-designer/</link>
		<comments>http://nordkapp.fi/blog/2013/01/hiring-a-designer/#comments</comments>
		<pubDate>Mon, 21 Jan 2013 12:12:06 +0000</pubDate>
		<dc:creator>Sami</dc:creator>
				<category><![CDATA[Nordkapp]]></category>
		<category><![CDATA[Open positions]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[hiring]]></category>
		<category><![CDATA[job]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=3046</guid>
		<description><![CDATA[Who are we looking for? First, you have to be a really good designer. By &#8220;good designer&#8221;, we mean things like experience in years, point of view on what you do and experience in variety of work — in media and type. As an organization we are rather flat and have very low tolerance for [...]]]></description>
			<content:encoded><![CDATA[<h2>Who are we looking for?</h2>
<p><strong>First,</strong> you have to be a really good designer.  By &#8220;good designer&#8221;, we mean things like experience in years, point of view on what you do and experience in variety of work — in media and type. As an organization we are rather flat and have very low tolerance for nonsense so you have able to articulate what and why you do what you do. </p>
<p>It&#8217;s a cliche, but we want the A-level people, no less — you need to be a self-starter and a finisher with a point of view on your work. A practicing craftsman or a -woman who enjoys what they do and possesses curiosity for the world and the desire to be better designer every day.  You have to be comfortable with client contact and collaborative way of working, sometimes at the office, sometimes at our client&#8217;s. Depending on the project there might be a fair deal of travel, too.</p>
<p>We work mostly in <strong>digital</strong>— meaning on at least 80% of your time you&#8217;ll get to work on things like web services, mobile apps, touch UIs and so forth. The remaining 20% could be on more intangible things like strategy, brand etc.</p>
<p><strong>Second</strong>, an ability to cope with abstract ideas and switch between the craft and strategic/conceptual thinking is greatly appreciated. Actually enjoying the various states of ambiguity of a new project and willingness to take the lead on making things real is a definite plus. Ideally you have experience on working with new product development from the early idea to delivery and everything in between. </p>
<p><strong>Third</strong>, you have to understand both technology and the people you&#8217;re designing for. Being able to prototype and (to some extent) build what you design is even better. In anything from cardboard to code.</p>
<h2>What&#8217;s in it for you?</h2>
<p>In return we&#8217;ll offer you a good variety of ambitious projects ranging from software products to startups services and experimental technology. We work for startups, corporations and the public sector on strategy, concept design, products and services on all imaginable platforms. Our designers are aligned with the sales team to ensure we sell the things we want to work on, too.</p>
<p>We consider ourselves to be the best studio around the Nordics so you&#8217;ll be in a good company in terms of personal development. Our goal is to be among the best of what we do on a global scale, so there will be no one stopping you to do the best work of your career. There&#8217;s very little bureaucracy here, good tools &#038; toys to play around, flexible hours, and only thing that counts is the results of your work.</p>
<p>The working language in the studio is English if required, and projects are about 50/50. International applicants welcome, let&#8217;s make things work for you.</p>
<h2>How to apply?</h2>
<p>If you like the sound of what you just read, send us an email at <a href="mailto:work@nordkapp.fi">work@nordkapp.fi</a> and let&#8217;s take it from there. Please include your current work samples, cv or a Linkedin profile and any other URLs we should know about. </p>
<p><strong>Deadline for applications is Sunday January 27th. </strong>Expect an answer from us by the end of the following week from the deadline. </p>
<p><small>The small print: At this time, we are NOT looking a narrow specialist but a T-shaped person, with a strong primary skillset and experience and curiosity towards the world and other disciplines. The finer details of your job will depend on who you are and what you do. Please note at this time <strong>we are NOT looking for juniors or trainees either.</strong>. Sorry, there will be separate opportunities later.</small></p>
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		<title>Weeknote 263</title>
		<link>http://nordkapp.fi/blog/2012/11/weeknote-263/</link>
		<comments>http://nordkapp.fi/blog/2012/11/weeknote-263/#comments</comments>
		<pubDate>Wed, 28 Nov 2012 09:28:08 +0000</pubDate>
		<dc:creator>teppo</dc:creator>
				<category><![CDATA[Weeknotes]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[finlex]]></category>
		<category><![CDATA[Finnair]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[web service]]></category>
		<category><![CDATA[Windows 8]]></category>
		<category><![CDATA[wowzapp]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=3018</guid>
		<description><![CDATA[There's too many things and projects that have been done, that I can't tell in detail about all of them or this post will never end.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been a super busy Autumn. In fact, October was our biggest month ever. This has meant that weeknotes have been been skipped  quite a lot. Maybe we should start doing Month notes instead?
</p>
<p>There&#8217;s too many things and projects that have been done, that I can&#8217;t tell in detail about all of them or this post will never end. In short, we&#8217;ve been working at least in the following fields: telecom network management, hospital concept service design, eBooks, new kind of gaming concepts, Windows 8, IPTV/VOD, medical research, concepts for the energy industry and banking. Phew.
</p>
<p>Those were for big companies. In addition to them, we&#8217;ve also helped a nice group of startups that are building products for document management, fashion, social reading, new kind of advertising, healthcare, and so on.
</p>
<h2>Windows 8 Launch with Finnair</h2>
<p><a href="http://nordkapp.fi/wp-content/uploads/2012/10/Finnair_Windows8_main_600.png"><img src="http://nordkapp.fi/wp-content/uploads/2012/10/Finnair_Windows8_main_600.png" alt="" title="Finnair_Windows8_main_600" class="alignnone size-full wp-image-2986" /></a></p>
<p>You might have seen that Finnair, the national Finnish airliner company, released a new Windows 8 application in collaboration with us. The Finnair app was be one of the center pieces of Microsoft’s Scandinavian Windows 8 launch campaign.
</p>
<p>Read more in a <a href="http://nordkapp.fi/blog/2012/10/finnair-releases-a-new-windows-8-application-in-collaboration-with-nordkapp/">special blog post about the process &amp; thinking</a> behind the app.
</p>
<p>In addition to this rare public case, there have been and are a few other Windows 8 projects going on. Sadly we can&#8217;t say anything about them. Let&#8217;s just say that they&#8217;re heavily in the content &amp; media consumption area.
</p>
<h2>Wowzapp 2012</h2>
<p><a href="http://www.flickr.com/photos/voidobjects/8178119763/" title="More tired developers by TeppoTK, on Flickr"><img src="http://farm9.staticflickr.com/8487/8178119763_2302dff88e.jpg" width="500" height="333" alt="More tired developers"></a></p>
<p>Sami and Teppo also participated in <a href="http://www.microsoft.com/student/en-us/wowzapp/default.aspx">WOWZAPP 2012</a>, a zombie themed 24h Microsoft Hackathon. Wowzapp consisted globally of 16 000 students. All hacking away for 24 hours in their own local events. The Finnish event was in Dipoli and had 500 developers coding with the force of energy drinks. We were working with a quite talented punch of students and ended up in <a href="http://channel9.msdn.com/Events/WOWZAPP/WOWZAPP-2012/WOWZAPP-2012-Finland-End-of-the-Event">Microsoft&#8217;s Channel 9 video report</a> of the Finnish event. Spot me with the coders in the end of the clip, at the 5:55 minute mark. See also <a href="http://www.flickr.com/photos/voidobjects/sets/72157631987259359/">photos of the event in my Flickr</a>.</p>
<p>It was a memorable experience. Especially the following day was full of laughter and stupid jokes as we were so sleep deprived (our devs much more than us). Our  app gathered a lot of attention and it is pretty cool for 24h product I have to say. Good times.</p>
<h2>Launch of a Big Web Service</h2>
<p><a href="http://finlex.fi/">Finlex.fi</a> was launched. It&#8217;s been some time in the making. Design &amp; some of frontend implementation was done by Nordkappers Aki, Matti and Jukka.
</p>
<p>Finlex is a really longstanding digital service. The database originates from back in 1972, and now consists of more than 40 databases. At one point in history parts of Finlex were published on diskette (!). Finlex was launched to the internet in 1997, so it&#8217;s already a 15 year old service. It was last time refreshed in 2004.
</p>
<p>It&#8217;s an example of how a public web service can be beautiful and usable and not such a horrid mess they too often are. Congrats to the team for finally seeing this online. You can read more about this service (in Finnish) in <a href="http://www.finlex.fi/fi/uutiset/234/">their launch post.</a></p>
<p>Until next time.</p>
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		<title>Finnair releases a new Windows 8 application in collaboration with Nordkapp</title>
		<link>http://nordkapp.fi/blog/2012/10/finnair-releases-a-new-windows-8-application-in-collaboration-with-nordkapp/</link>
		<comments>http://nordkapp.fi/blog/2012/10/finnair-releases-a-new-windows-8-application-in-collaboration-with-nordkapp/#comments</comments>
		<pubDate>Thu, 25 Oct 2012 21:00:29 +0000</pubDate>
		<dc:creator>Sami</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Published]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[aviation]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Finnair]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[Windows 8]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=2978</guid>
		<description><![CDATA[ Whichever way you look at it, Windows 8 is one of the largest launches in recent IT history. There are estimates flying around stating the potential install base being over 1.1B devices by the end of 2013, spanning from corporate IT systems to gaming on Xbox to mobile consumer devices, and of course the 700M [...]]]></description>
			<content:encoded><![CDATA[<p> Whichever way you look at it, Windows 8 is one of the largest launches in recent IT history. There are estimates flying around stating the potential install base being over 1.1B devices by the end of 2013, spanning from corporate IT systems to gaming on Xbox to mobile consumer devices, and of course the 700M desktops currently running Windows 7.</p>
<p>Frequent followers of our work read a few weeks back Teppo visited Microsoft in Redmond on some training on how to develop Windows applications right. Obviously that is not all — since the summer we&#8217;ve been working on a few concrete cases as well and first one to see the light of the day is Finnair Windows 8 application. The Finnair app will be one of the centerpieces of Microsoft&#8217;s Scandinavian Windows 8 launch campaign. </p>
<p>“We at Finnair are always excited to find new ways to bring our services closer to users as well as make sure our offers and fantastic destinations are presented in fun and innovative environments. When we started to build the first version of our app just a couple of weeks ago, I was sure we will create something really cool and I was not wrong &#8211; it has been great to work with these guys who are not afraid of challenging customer&#8217;s views as well as make sure customer&#8217;s wishes turn out exactly as planned&#8221; says <strong>Anssi Partanen</strong>, manager for digital marketing at Finnair&#8217;s Global Brand and Marketing Communications.</p>
<p><a href="/wp-content/uploads/2012/10/Finnair_Windows8_main_1280.png" title="Finnair Windows 8 moves fluently between devices and resolutions" rel="lightbox"><img src="/wp-content/uploads/2012/10/Finnair_Windows8_main_600.png" /><br />
</a></p>
<h2>Designing tablets first</h2>
<p>The world is changing, and mobile is fast becoming the dominant medium people will browse the web. This is why we designed our app tablet first, optimized to swiping and direct touch.</p>
<p>The app is obviously just a part of a longer journey towards a comprehensive mobile airline experience. When we started the project in early September, one of the things we realized soon we&#8217;re dealing with something completely new in terms of usage, behaviour and content; while the desktop/tablet/mobile -arch of Windows 8 platform opens up a whole new possibilities for brands and services, it also challenges the way current content management structures work.</p>
<p>For Finnair, we solved this by doing quite a bit of proprietary content based on their current content structure online. And as an app should have a a few viable use cases, we even managed to get our app talking to Amadeus backend so the Finnair customers can book flights and manage their checkins effortlessly from their tablet or a desktop. For the development, we partnered with a Helsinki-based software house <a href="http://futurice.fi">Futurice</a>. </p>
<h2>On being best at something</h2>
<p>Every Windows 8 app should be best at something, and the thing Finnair app v1.0 excels is bringing the Finnair experience to a completely new platform. Finnair hasn&#8217;t had any online mobile apps before Windows 8, so our app is designed to be a proving ground for dedicated platforms in general.</p>
<div class="quote">
<p> The absence of chrome on the UI means the content has a whole new different role: for example, using full screen images feels quite natural when designing the platform.</p>
</div>
<p>In our app design we analyzed the core tasks of looking for, booking and preparing <br />
for a trip and brought the current online elements into a coherent and above all enjoyable experience. In addition to these functional aspects, we took advantage of the platform’s capabilities to communicate key stories to Finnair’s customers in a new and exciting way. </p>
<p>As platform, one thing Windows 8 does really well is the visual experience. The absence of chrome on the UI means the content has a whole new different role: for example, using full screen images feels quite natural when designing the platform. Also, designing the Modern UI is actually fairly similar to designing print in terms of significance of considered typography and visual hierarchy on all the screens. </p>
<p>As a long term aficionado of music I&#8217;d like to like this on playing guitar: the basics are quite easy, and its very easy to hide your mistakes on distortion (chrome) and volume, but the true craftsmanship is on the details: proper, well designed typography, careful and considered editorial process on the content and of course, the over arching thematic and  composition of the whole piece. It&#8217;s fun to jam sometimes, but it&#8217;s always the classics that live on. The former Windows Phone creative director Mike Kruzeniski (<a href="http://twitter.com/mkruz">@mkruz</a>) argued a while back how <a href="http://mkruzeniski.posterous.com/how-print-design-is-the-future-of-interaction">the print is actually the future of interaction</a>,  and I have to agree. Every detail that matters in solid print design does so even more on a pane of glass nearing 300ppi. How details feel on it is like print on steroids. For brands and designers, this means Windows 8 is a blank canvas waiting to be painted with beautiful and meaningful pieces, using the building blocks the platform provides wisely. </p>
<p><a href="/wp-content/uploads/2012/10/Fw8_WIP_002.png" title="The design focus was in visual impact through high quality photography" rel="lightbox"><img src="/wp-content/uploads/2012/10/Fw8_WIP_002.png" /></a><br />
<a href="/wp-content/uploads/2012/10/Fw8_WIP_001.png" title="Future versions will include even more immersive visuals in all of the content" rel="lightbox"><img src="/wp-content/uploads/2012/10/Fw8_WIP_001.png" /></a></p>
<p>With our new Finnair app, I think we&#8217;ve succeeded quite well. A big thanks goes to our client Anssi Partanen at Finnair — it’s always great to work with a client who engages with the design team 110%.  Our team consisted of <strong>Akseli Anttila</strong>, <strong>Ilkka Haavisto</strong> and myself, and naturally huge credit of this goes to Futurice developers <strong>Erkka Peltoniemi</strong> and <strong>Juha Ristolainen</strong> for building the software in scope, and on time.</p>
<h2>Towards and exciting future</h2>
<p>The version 1.0 going live now is obviously just a start. Future uses of the app include more comprehensive service experience on managing flights, browsing destinations and bringing the Finnair quality experience to every windows 8 desktop as well. Watch this space for more developments on Finnair and mobile platforms.</p>
<ul>
<li><a href="http://apps.microsoft.com/webpdp/fi-fi/app/finnair/880ad1e5-b73b-4390-8605-a32cda80cda7">Download the app from the Windows Marketplace</a></li>
<li><a href=" http://www.finnair.com/FI/FI/sovellukset/win8">View the Finnair page on it</a></li>
<li><a href="http://nordkapp.fi/?case=finnair">Our portfolio case study</a></li>
</ul>
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		<title>Weeknote 256</title>
		<link>http://nordkapp.fi/blog/2012/10/weeknote-256/</link>
		<comments>http://nordkapp.fi/blog/2012/10/weeknote-256/#comments</comments>
		<pubDate>Thu, 04 Oct 2012 12:02:00 +0000</pubDate>
		<dc:creator>teppo</dc:creator>
				<category><![CDATA[Weeknotes]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Redmond]]></category>
		<category><![CDATA[Seattle]]></category>
		<category><![CDATA[TTT]]></category>
		<category><![CDATA[windows]]></category>
		<category><![CDATA[Windows 8]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=2944</guid>
		<description><![CDATA[In addition to cranking out Windows 8 applications all the time here at home, we had the luxury to attend an official Windows 8 Train The Trainer event at Microsoft's premises in Redmond, USA. We are the first and only ones from Finland who've had this privilege.]]></description>
			<content:encoded><![CDATA[<h2>Learning Windows 8 from the Source</h2>
<p>In addition to cranking out Windows 8 applications all the time here at home, we had the luxury to attend an official Windows 8 Train The Trainer event at Microsoft&#8217;s premises in Redmond, USA. We are the first and only ones from Finland who&#8217;ve had this privilege.</p>
<p>This multi-day event was hosted by multitude of Microsoft&#8217;s Windows 8 platform, technology and user experience evangelists, and went through every detail of Windows 8 Store Applications and platform requirements. It was great to see how seemingly no design decision had come out of thin air, but that there was extensive research behind each feature in the platform and its design framework.</p>
<p><img src="http://nordkapp.fi/wp-content/uploads/2012/10/weeknote-256-paper.png" alt="" title="weeknote-256-paper" width="460" height="460" class="alignnone size-full wp-image-2953" /></p>
<p>Something that every designer feels when learning the Windows 8 design guidelines is that they are very strict, and can initially feel limiting. The strictness was iterated by in the training as well. There certainly are things that you really must do right to get into the Store in the first place. There are large, non-breakable, must-do features that often come as surprises to clients.</p>
<p>However, now that we know the design in and out, we also know where the rules are allowed to be creatively bent, given certain criteria. This allows for wonderful results, which might seem impossible without proper knowledge. Some of this is currently not understandable from the online documentation. Based on the group&#8217;s feedback, they are tweaking their documentation to bring up some things more clearly.</p>
<p>The enthusiasm was high, and the organisers claimed that this was the most active group ever. Quite varied group it was, we were from all over the world. Just in adjacent tables were people from Canada, Mexico, Brazil, Germany, China, and of course people all over the USA.</p>
<p><img src="http://nordkapp.fi/wp-content/uploads/2012/10/weeknote-256-buildinginredmond.jpg" alt="" title="weeknote-256-buildinginredmond" width="460" height="307" class="alignnone size-full wp-image-2970" /></p>
<p>What was fun was that quite a few people already knew about Nordkapp. For example, they were familiar with our <a href="http://nordkapp.fi/blog/2011/05/wp7-for-designers-cheatsheet/">Windows Phone 7 Cheat Sheet</a>. It&#8217;s fun to hear that our sharing-is-caring effort has had some meaning. So it&#8217;s a good idea to do more of that, and we will</p>
<p>We are not allowed to post photos from the event online, but you can have a look at Seattle / Redmond in <a href="http://www.flickr.com/photos/voidobjects/sets/72157631630790853/">Teppo&#8217;s Flickr set</a>. Quiet Redmond was quite different than the big-time Seattle.</p>
<h2>We Can Teach You Windows 8</h2>
<p>Talking about sharing, we are now officially allowed to train others to design Windows 8 applications. We&#8217;ll soon start talking about Windows 8 in various industry, business and education events. Within few weeks you can start booking us to come train your personnel, too. You can contact us already for this.</p>
<h2>Possibility of a Decade</h2>
<p>Estimates now are that <a href="http://www.benzinga.com/news/12/09/2889350/how-microsoft-can-sell-400-million-windows-8-devices-in-2013">400 million Windows 8 devices can be sold next year</a>. This really is the &#8220;single biggest platform opportunity available to developers.&#8221; It is important to be in the Store in the launch, or soon after, as that&#8217;s your chance to grab huge user numbers for your app. But if you have a bad app at launch, you will never recover. </p>
<p>Having a good application that plays perfectly with the operating system and, and very importantly, other apps, ensures a good user experience, lot&#8217;s of screen time and happy users for your app.</p>
<p><img src="http://nordkapp.fi/wp-content/uploads/2012/10/weeknote-256-MSsurfaces.jpg" alt="" title="weeknote-256-MSsurfaces" width="460" height="259" class="alignnone size-full wp-image-2963" /></p>
<p>We are very experienced in all platforms, yet Windows 8 is totally new and modern addition to the palette. It&#8217;s refreshing to design for. And it could be huge.</p>
<p>Until next time.</p>
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		<title>Weeknote 254</title>
		<link>http://nordkapp.fi/blog/2012/09/weeknote-254/</link>
		<comments>http://nordkapp.fi/blog/2012/09/weeknote-254/#comments</comments>
		<pubDate>Thu, 13 Sep 2012 08:45:25 +0000</pubDate>
		<dc:creator>teppo</dc:creator>
				<category><![CDATA[Weeknotes]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[finland]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[medical]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[ruutu]]></category>
		<category><![CDATA[servicedesign]]></category>
		<category><![CDATA[startups]]></category>
		<category><![CDATA[touch]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[windows8]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=2909</guid>
		<description><![CDATA[Dang, August was busy! We were hammering projects left and right in August. That's why some weeknotes were missed again. Nevermind, let's see what we've done recently.]]></description>
			<content:encoded><![CDATA[<p>Dang, August was busy! We were hammering projects left and right. That&#8217;s why some weeknotes were missed again. Nevermind, let&#8217;s see what we&#8217;ve done recently.</p>
<h2>Startups</h2>
<p>In addition to few new big clients that have projects about to start very soon, we&#8217;ve been helping out a bunch of startups.</p>
<p>These startups are building services and hardware in various fields, including medical / healthcare, fashion and document management. The projects with startups can be quite hectic, as they&#8217;re often working on an even faster timeframe than large corporations nowadays. Their reason for contacting us is often that previous design attempts have not produced quality results, or that they&#8217;re about to present their service publicly and need the next level of finesse in their service.</p>
<p>They&#8217;re under pressure and they need to get their stuff together, now. That&#8217;s where we come in. </p>
<p>With our expertise we are able to jump quickly into their mindset and collaborate on their service ideas and user interfaces really fast. Startups seem like good clients too, as they don&#8217;t fight the professional opinion. They have signed up for long hours anyway, so nobody&#8217;s (too) worried about increased workload our redesign might bring them.</p>
<p>A magical moment was just this week, when a startup&#8217;s developer said: &#8220;Go crazy with the interface. Don&#8217;t hold anything back. I&#8217;m really fast coder and I can do whatever. I&#8217;m bored with the standard stuff, let&#8217;s make this cool.&#8221; Now that&#8217;s the kind of attitude I&#8217;m always expecting from developers, but I rarely see. Too often you hear &#8220;Well, this will be difficult and hard, let&#8217;s see if it fits our Agile prioritisation at all&#8221;. And then it doesn&#8217;t. This can lead lead to subpar implementation. This is especially risky for startups that are fighting on a global marketplace, in which there&#8217;s always someone else who doesn&#8217;t complain, but walks the walk.</p>
<p>What&#8217;s also great about startup projects, is the general happiness and gratitude the clients express after an intensive project. The injection of professional design is perhaps assimilated faster and more wholeheartedly in a startup scenario where it affects the potential lifetime of the whole company in a very straightforward manner. Therefore they are rewarding projects for us too — our work has immediate and large effect. So thank you for these projects, and keep them coming.</p>
<h2>iPad First</h2>
<p>We&#8217;ve made an interesting observation recently in many of our projects. It is very common for the client to say: &#8220;Let&#8217;s design this first for the desktop web, but let&#8217;s <i>keep the iPad in mind</i>&#8220;. What does that mean? It could mean anything from not relying on mouse over effects on a web page, to responsive design, to designing a fully touch optimized web application. But it never means an app.</p>
<p>Sometimes we&#8217;d like too see something this: &#8220;Let&#8217;s design this touch/tablet/iPad/Windows 8 first, and <i>keep the website in mind</i>&#8220;.</p>
<p>This is in fact what is happening in more and more internationally. A very recently launched site <a href="http://ipadfirst.com/" title="">iPad First</a> is beginning to list things that were first done for the iPad, and often not done for web at all.</p>
<p>When you tie this idea together with news from the Taiwan market that <a href="http://www.digitimes.com/news/a20120817PD208.html" title="">Tablets outsell notebooks in May-June</a>, you start to arrive in a conclusion that very soon tablet/touch design really has to be the first consideration. One would think that even a slightly forward leaning startup would take a tablet-first position.</p>
<p>Then there&#8217;s the chance that Microsoft has with its Windows 8. Even though mobile computing has surpassed the sales of desktop PC&#8217;s, there was 336 Million Windows PC&#8217;s sold last year. This year, most of those will have pre-installed Windows 8 ni them. Many will also upgrade from earlier versions to 8. Not to mention upcoming tablet devices with Windows 8. Who knows yet how many millions they will sell?</p>
<p>This upcoming huge user base will need Windows 8 applications. There are tons of companies involved in the Windows ecosystem and they will want to update their software. One could say that they should think <i>Windows 8 first</i>. And many are, that&#8217;s why I currently see something related to Windows 8 on nearly everybody&#8217;s screen here at Nordkapp.</p>
<h2>Launching Ruutu.fi</h2>
<p>Oh, as a rare occasion a site we designed was launched publicly, and we can mention it. This is the <a href="http://www.ruutu.fi/" title="">Ruutu.fi</a> website, which is the online/catchup TV site for one of the main commercial TV channels in Finland, Nelonen.</p>
<p>We congratulate Sauli &amp; Jukka as the main honchos on this project. Must be nice to see something public for a while (they&#8217;ve been involved with secret stuff for too long). This is just one instance or outcome of a longer collaboration in which Panu, Akseli and Sami have also played a big role. We thank the client for the project and for the permission mention it too. Also: Keep up the good work, team.</p>
<p>That&#8217;s it for now. Next week I&#8217;m travelling to do something interesting next week, which we&#8217;ll tell you about later. Let&#8217;s see when there is time for the next weeknote. Until then.</p>
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		<title>Weeknote 251</title>
		<link>http://nordkapp.fi/blog/2012/08/weeknote-251/</link>
		<comments>http://nordkapp.fi/blog/2012/08/weeknote-251/#comments</comments>
		<pubDate>Thu, 16 Aug 2012 09:03:58 +0000</pubDate>
		<dc:creator>teppo</dc:creator>
				<category><![CDATA[Weeknotes]]></category>
		<category><![CDATA[finland]]></category>
		<category><![CDATA[hbo]]></category>
		<category><![CDATA[metro]]></category>
		<category><![CDATA[modern]]></category>
		<category><![CDATA[modernui]]></category>
		<category><![CDATA[netflix]]></category>
		<category><![CDATA[offshore]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[windows8]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=2883</guid>
		<description><![CDATA[We've been into Windows 8. Just recently we've done two application concepts and one actual application for Windows 8. The application was called "the best one we've seen" in Microsoft design review. That's nice. Who did the other apps?]]></description>
			<content:encoded><![CDATA[<h2>Moving into Windows 8 Modern UI</h2>
<p>We&#8217;ve been into Windows 8. Just recently we&#8217;ve done two application concepts and one actual application for Windows 8. The application was called &#8220;the best one we&#8217;ve seen&#8221; in Microsoft design review. That&#8217;s nice. Who did the other apps?</p>
<p>Anyhow, more and more businesses are moving into Windows 8. Naturally, it&#8217;s &#8220;Metro UI&#8221; — <a href="http://www.theverge.com/2012/8/10/3232921/microsoft-modern-ui-style-metro-style-replacement">sorry &#8220;Modern UI Style&#8221;</a> — design language is so different to the old desktop Windows UI, that every app needs to be completely redesigned. This means a lot of work for designers, and there&#8217;s all the time new requests for us to design &#038; redesign apps for Windows 8.</p>
<p>Yes, Windows 8 still has the oldskool desktop UI in the background, but even that is downscaled in visual aesthetics. We  think that the old desktop UI will soon become irrelevant and/or undesirable with the Windows user base as soon as people get the feel of Modern UI Apps and start to expect all apps to work in the new UI framework. </p>
<p>Imagine if your app is soon the only one that forces your user to jump from the attractive, minimal, touch friendly Modern UI back to the looks-like-it&#8217;s-windows95 UI. If your competition has already made the leap to the new UI, your app will look like a loser in comparison.</p>
<p>There&#8217;s also a new breed of Windows machines  coming out. These machines use a Windows version called <a href="http://en.wikipedia.org/wiki/Windows_RT">Windows RT</a>. They&#8217;re based on Arm processors, instead of Intel/AMD ones, and will not run the desktop UI or old desktop apps at all. These devices will be smaller, lighter, cheaper and will probably have a better battery life too. We imagine these cheap, more tablet oriented devices to be deployed in the millions to all sorts of on-site &#038; outdoor &#038; mobile uses. These use cases will all need apps done for the new Modern UI, as that&#8217;s the only one that will work.</p>
<p>IT managers sure don&#8217;t seem to like the new UI, but it&#8217;s is more and more a consumer/user driven market nowadays. Something&#8217;s gotta give.</p>
<p>Remember that often the server backend of your service doesn&#8217;t need to be changed, only the fronted. And developing Modern UI apps can be as easy as writing HTML+CSS+Scripts, so the implementation doesn&#8217;t even need to cost a lot. It&#8217;s time to move onwards to the new thing, now.</p>
<h2>Big Data &#038; Offshore</h2>
<p>We&#8217;ve also done a few big data &#038; user management projects for global customer that&#8217;s using offshore programmers to implement them. That has of course meant a lot of odd-hours teleconferences, and some cultural differences also play a role in these projects. All has been working out good in the end though, but that has required additional effort from our team to make things work out. Thanks for the push, team!</p>
<h2>Television Just Got Disrupted</h2>
<p>Wow, it&#8217;s been long time coming, but now <a href="http://www.arcticstartup.com/2012/08/15/netflix-to-launch-in-norway-denmark-sweden-and-finland">Netflix</a> and <a href="http://www.latimes.com/business/la-fi-ct-netflix-scandinavia-20120816,0,5893718.story">HBO</a> are reportedly entering Finland and other Scandinavian countries before the end of this year. These massive American players bring something that the local TV industry hasn&#8217;t been able to offer: unlimited streaming of latest movies and best TV-shows, on-demand &#038; any time.</p>
<p>As a TV watcher, and as an owner of several devices in which these services will work in, I&#8217;m quite happy about this development. But this also means that some of our customers might need to rethink their service offerings in order to stay relevant next year.</p>
<p>In fact the Finnish TV industry has of course been looking at the situation. A recent CEO comment &#8220;we will kick Netflix in the balls&#8221;, sparked some harsh commentary in the internet. Perhaps Netflix and HBO will initially be services just for the first adopters, sure, but it also seems that along American online TV services, we are also getting American style competitor commentary by CEO&#8217;s. Bring on the entertainment!</p>
<p>Until next time.</p>
<p class="footnote">
<span class="title">Image credit</span><br />
Netflix on Windows 8 <a href="http://www.techradar.com/news/mobile-computing/tablets/acer-boss-not-concerned-about-surface-competition-1086951">at Techradar.com</a></p>
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		<title>Weeknote 250</title>
		<link>http://nordkapp.fi/blog/2012/08/weeknote-250/</link>
		<comments>http://nordkapp.fi/blog/2012/08/weeknote-250/#comments</comments>
		<pubDate>Thu, 02 Aug 2012 12:30:30 +0000</pubDate>
		<dc:creator>teppo</dc:creator>
				<category><![CDATA[Weeknotes]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=2856</guid>
		<description><![CDATA[Long summer hiatus is over and we are back at work and rocking and rolling again. Let's recap some things through May, June &#38; July.]]></description>
			<content:encoded><![CDATA[<p>Long summer hiatus is over and we are back at work and rocking and rolling again.</p>
<p>It&#8217;s been a surprisingly long time since the last weeknote. Reason for this was my extremely busy end of the season workload that was immediately followed the next day by a very long paternity leave + summer holiday, which again was quite busy and away from the computer.</p>
<p>Well anyhow, let&#8217;s recap some things through May, June &amp; July.</p>
<h2>One Traveller</h2>
<p>Our Irish junior super designer Kate left us &#038; Helsinki to travel the world a bit more. She had much to do with our Urbanflow project for example, but she was involved in many other projects as well. We miss her, but perhaps she&#8217;ll come back to Finland and Nordkapp one day!</p>
<h2>Two Copycats</h2>
<p>Our website had two more copycat over summer. This time from Spain and Jaipur, India. These cases have been mostly dealt with by now. But still, look at some of those photos in the post header. Huggable dudes!</p>
<h2>Two Blog Posts</h2>
<p>Panu was <a href="/blog/2012/06/subject-reference-rights/">pondering the issue of reference rights</a>, which seems really hard to get in our business. Sometimes it is totally understandable that we can&#8217;t show something super secret that won&#8217;t be coming out for a year or more, but why we cannot even say we work with you? Panu answers the question: What&#8217;s in it for you?</p>
<p>Sami went to Berlin to give a talk <a href="/blog/2012/07/talk-stories-behaviour-and-purpose/">&#8216;Stories, Behaviour and Purpose&#8217;</a> at Mashable Innovation Series / BMW Guggenheim Labs Berlin. Check out the transcript of his talk and slides to get a grasp of what is happening in cities, design and technology currently.</p>
<h2>Three Juniors</h2>
<p>The summer was busy with Nordkappers breeding. Sauli, Matti and Sami all had a babies during the summer and all within just two months of each other. Sauli &amp; Matti had their first ones so they must be on the edge all the time currently and older estate man Sami had his second one.</p>
<h2>Umpteenth award</h2>
<p>Urbanflow ruled this time in the <a href="http://www.core77designawards.com/2012/award_category/speculative/">Core77 2012 Design Awards SPECULATIVE</a> Category.</p>
<p>We basically only lost to an effort by Toyota, so we had a good run.</p>
<p>What makes us super happy was the comment <a href="http://youtu.be/9dAhU-fSo5E">on the judgement video</a> (at 9:26) from jury captain Bruce Sterling: <i>&#8220;Urbanflow Helsinki is one of the finest works of design fiction that I’ve ever seen&#8221;</i>. </p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/9dAhU-fSo5E" frameborder="0" allowfullscreen></iframe></p>
<p>Until next time, internet.</p>
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		<title>Talk: Stories, Behaviour and Purpose @ Mashable Innovation Series / BMW Guggenheim Labs Berlin</title>
		<link>http://nordkapp.fi/blog/2012/07/talk-stories-behaviour-and-purpose/</link>
		<comments>http://nordkapp.fi/blog/2012/07/talk-stories-behaviour-and-purpose/#comments</comments>
		<pubDate>Mon, 30 Jul 2012 12:35:33 +0000</pubDate>
		<dc:creator>Sami</dc:creator>
				<category><![CDATA[Presentations]]></category>

		<guid isPermaLink="false">http://nordkapp.fi/?p=2794</guid>
		<description><![CDATA[I recently gave a talk in Berlin about cities, design and technology and since most services made for sharing presentations suck, here is the talk fully transcribed and noted. In case you still want your Slideshare or Speakerdeck-link, see the links at the bottom of the page. Thank you Jennifer &#038; others at Mashable and [...]]]></description>
			<content:encoded><![CDATA[<p>I recently gave a talk in Berlin about cities, design and technology and since most services made for sharing presentations suck, here is the talk fully transcribed and noted. In case you still want your Slideshare or Speakerdeck-link, see the links at the bottom of the page. Thank you Jennifer &#038; others at <a href="http://mashable.com">Mashable</a> and <a href="http://www.bmwguggenheimlab.org/">BMW Guggenheim Labs</a> for the opportunity to share my views, despite the freezing mix of sunshine, rain and thunder. There will be a video later on as well, follow this space.</p>
<p>++<br />
<em><br />
<img src="/wp-content/uploads/2012/07/BMWi-Mashable.001.png"/><br />
Hello my name is Sami and I&#8217;m here to talk about how to make our surroundings better with design and technology.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.002.png"/><br />
I come from Helsinki, Finland. This years <a href="http://wdc2012helsinki.org">World Design Capital</a>, and according to certain glossy, well designed magazines, one of the best places to live in the world. Helsinki is known for it’s convenient size, architecture and recent developments in urban planning.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.003.png"/><br />
Since we’ve been talking about urban mobility and bicycles at lot today, this is one of the developments I threw up here literally 15 minutes ago. City of Helsinki converted an unused industrial railroad track running through the city into a bikepath Baana. It was opened in early June, and just crossed 100 000 rides on that meter you see on bottom right. As I don’t own a car and ride a bike instead, this is completely awesome to me, I have literally no traffic lights on my 9km ride to work now.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.004.png"/><br />
And people of Helsinki have also this quirky sense of humor, while are as appreciative of design as ever — here is a meme compare the new, beautiful chapel of silence built in the city center to …a kebab.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.005.png"/><br />
However, originally I grew up at the beautiful Finnish countryside, literally in the middle of thousand lakes. I grew up in a small rural township in the middle of nowhere. I also grew up in a prison, but that&#8217;s a whole another story. (my parents worked there). </p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.006.png"/><br />
The community I grew up in was a strage mix of state-governed facility and actually a fairly close-knit suburban community. With the echoes of socialist era, we shared a lot of things there — no-one had their own lawnmovers, and all the tools where shared. There were wood and metal shops, open for all outside the &#8220;office hours&#8221; when they were used to rehabilitabe and educate prisoners back to the community. Afterwards I&#8217;ve realized how this environment affected me — this was early to late 80s, and we even recycled our papers, not because it was green or trendy but simply because it made sense. </p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.007.png"/><br />
Another thing Finland is known for is it&#8217;s design heritage. <a href="http://alvaraalto.fi">Alvar Aalto</a>, <a href="http://iittala.com">Iittala</a>, <a href="http://fiskars.com">Fiskars</a> and all of that. The small state run school I attended had most of it&#8217;s furniture by Artek. The country was and still is basically littered with Aalto Stools from Artek and all kinds of beautiful glassware from Kaj Franck and the Virkkala brothers. The orange Fiskars scissors are found in pretty much every single household in Finland.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.008.png"/><br />
I believe this all gives me an unique angle to contribute to cities and urban living through design. What I&#8217;m talking about here today is rethinking urban space through the lens of functional and human centric interaction design. What I&#8217;m really interested in are questions like how to make and enable things for the city that are meaningful and have either metaphorical or actual tangible place in people&#8217;s lives?</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.009.png"/><br />
<a href="http://nordkapp.fi">Nordkapp</a> — the company I co-founded and work in works on all kinds of products, services and systems. We work a lot with media and emerging tehcnologies, with both corporations being disrupted by digital and startups causing the disruption. One of the things we completed a year a ago is called <a href="http://helsinki.urbanflow.io">Urbanflow Helsinki</a>. It&#8217;s a concept work, piece of design fiction telling a story of how urban screens have a place in the city enhancing people&#8217;s lives and making the city more transparent and friendly for all.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.010.png"/><br />
On a personal level, one of the major learnings of the project was really how different parts of the new and old worlds live in completely different space, time and pace. I looked into this, and found out the <a href="http://en.wikipedia.org/wiki/Clock_of_the_Long_Now">Clock of Long</a> now where <a href="http://en.wikipedia.org/wiki/Stewart_Brand">Steward Brand</a> talks about pace layers.</p>
<p>Pace layering theory suggests that buildings can be divided into different “layers,” each defined by the speed by which it changes: while the structure, for instance, changes very slowly, the skin, or exterior surface, changes more rapidly, and the interior layout and the position of furniture change more rapidly. </p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.011.png"/><br />
to me, it kind of feels like watching a landscape from a moving train at high speed. </p>
<p>Closest to you is fashion. It’s kind of blur and unexpectd. It’s followed by commerce (design as well I suppose) Then, much slower and visible already there is infrastructure, governance and the completely in focus at the back culture and nature. What we found out is that things that digital technology enables currently reside somewhere between the first two — trying to better / upgrade infrastructure is already a leap of faith, as is governance. Making a mobile app is easy, but digging a hole on a street in a city not so. The upside here is that with big enough leverage, your reward is major, lasting change on the system.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.012.png"/><br />
When working with complex design problems, I always come back to architect <a href="http://en.wikipedia.org/wiki/Eliel_Saarinen">Eliel Saarinen</a>&#8216;s principle of designing things to the next largest context — chair in a room, room in the building, etc—which connects to this quite nicely. We&#8217;re essentially talking about micro- and macroscale here. When adding digital bits together with physical things, we have to go both ways — the next smaller, human context is quite important too. </p>
<p>What comes to designing for the city, I think this is quite important:</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.013.png"/><br />
When we make digital things — products, services and connected artefacts — they all tend to add their own traces to the bigger picture. The current augmented reality is a very rudimentary and literal example of what this means. POIs on camera or QR codes printed on paper are just the beginning — there is so much more to this.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.014.png"/><br />
These traces form another kind of layering on top of the city. One that is digital, contextual and technologically mutually exclusive — it&#8217;s pieces are visible to only the ones who are equipped to see them. iPhone apps, AR, Google Glasses. Robot readable things. The traces are visible to mobile devices, on our digital maps, personal fitness assistants and so forth as points of interest, clues and signs to something deeper. All that. Sometimes they come alive as connected, <a href="http://xylobands.com/">interlinked blinking wristbands</a> in a rock concert engaging even a deeper connection between the performer with the audience.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.015.png"/><br />
One obvious thing to do here is &#8220;gamify&#8221; the physical space. Checking in/out to planes is one, very rudimentary thing but there’s more to it— we are already seeing glimples of a more meaningful interactions: games like <a href="https://www.zombiesrungame.com/">Zombie Run</a> and <a href="http://shadowcities.com">Shadow Cities</a> create their own universe, which is then anchored very tightly into into physical locations and distances.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.016.png"/><br />
On a bit less wizard skills/pointy hat level, the app <a href="http://strava.com">Strava</a> lets you compete against other riders on your bike rides. This is done by tracking your rides on a map, and then dividing them into segments where anyone can race you. </p>
<p>The urban space suddenly becomes a service, visible to you and your peers by its augmentation through your personal prosthetics: connected devices.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.017.png"/><br />
Where this gets interesting is the cognitive layers on how we experience design: things we think, feel and assume based on our gut feeling and existing knowledge.  what acts or possibities make a city or a space enjoyable?</p>
<p>The city for you can be very different from the official intent. Things like psychogeography: how does the city feel to you, at day or during the night? </p>
<p>This experience is really about personal and shared states of mind and intent: what is it you are doing, or would like to? Intent is HUGE part of your subjective experience, and a large defining factor on how things feel to you. Being distractive and right on time are not that far apart.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.018.png"/><br />
How to make use of all this then? When finding the right application for your phone might be a problem, how does one go finding these digital, mutually exclusive layers of data?</p>
<p>The answer is, it doesn&#8217;t work very well yet. The affordance is barely there and yet very selective But one day, one way or the other reading these overlays will be the digital lingua franca — once we find the common denominator that will be the code that lets us in.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.019.png"/><br />
Good thing is there are few big shifts on the maker&#8217;s side:</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.020.png"/><br />
People like <a href="http://online.wsj.com/article/SB10001424053111903480904576512250915629460.html">Marc Andresseen</a> and <a href="http://www.rushkoff.com/program-or-be-programmed/">Douglas Rushkoff</a> have written great amounts about the increasing role of software in our immediate future. Devices like the iPad are penetrating to emergency rooms, airplane cockpits and heavy industry. This is <a href="http://en.wikipedia.org/wiki/Moore%27s_law">Moore’s law</a> in action— lean consumer devices and experiences are winning over the large IT systems.</p>
<p>What’s more, the basic price and feature set of sensors is pretty fixed now with now major disruptions in the horizon. In practice this means making connected things from atoms is now easier than ever before.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.021.png"/><br />
What comes to technology, connected cities &#038; citizens:  the future will be more and more pervasive. The internet is already bleeding out from the screens to our everyday surroundings. </p>
<p>I absolutely love <a href="http://ifttt.com">If This Then That </a>— it’s basically a service for building internet macros. setting triggers and moving bits from places to another. HW manufacturers like <a href="http://belkin.com/wemo/">Belkin</a> are also starting to catch up and building their own internet of things around it.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.022.png"/><br />
Second, while the technology is matured, the internet works its way up to funding mechanisms as well. <a href="http://kickstarter.com">Kickstarter</a> is at the moment probably one of the largests and most successful example of this bottom-up, long tail economy of product design, but there are more and more services that let you do this. The basic premise of all of these is that you can now share the risk of developing products with the regular people who you convince. </p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.023.png"/><br />
And it’s not always money that’s needed: <a href="http://sitra.fi">Finnish innovation fund Sitra</a>’s <a href="http://www.helsinkidesignlab.org/">Strategic Design Lab</a> is currently tinkering something called <a href="http://brickstarter.org/">Brickstarter</a>. It is a prototype of a service and exploration of 21st century decision making — anyone can suggest, fund and share projects and even volunteer their time and skills for making the city better through bottom up initiatives, like setting up shared workspaces in abandoned space or helping out to set up a new organic cornerstore.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.024.png"/><br />
Third, and maybe the most important thing is people are getting used to trading a bit of their privacy into anonymous, quantifiable information. There are an increasing number of wearable gadgets that tap into this, and more and more non consumer things in our immediate environment. Mostly everything is soon connected, and measurable — and there are huge implications for the makers here. Nike’s most valuable asset is no longer the supply chain but the data and behaviour their products collect.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.025.png"/><br />
Everything being measurable can be quite beneficial for the city — Making the invisible data visible makes it useful as well. Helsinki City Transport just released <a href="http://mak.hsl.fi/#">travel time maps</a> which let you compare your travel times based in public transport, cycling and so forth.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.026.png"/><br />
Desirability and enjoyment comes through the personal relation — I’ve been testing <a href="http://nikefuel.com">Nike Fuel</a> for about a month now. What surprised me is how easily I find meaning in the fairly abstract numbers through comparison and motivation to anomynized peers around the world. We all want to feel better than our peers.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.027.png"/><br />
It is important to acknowledge there’s a few things beyond our control. The unknown unknowns, dark matter that connects everything. </p>
<p>Since these new services mostly live in digital space, they will get to know you pretty well. And since they barter valuable services in exchange, people will be quite happy to share their personal data with the service, without necessarily realizing the implications. </p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.028.png"/><br />
Products and like <a href="http://instagram.com">Instagram</a> and <a href="http://foursquare.com">Foursquare</a> are now on the verge of being bit-too-smart puppies and taking too educated guesses of our personal relationships. In this case, my Instagram told me my twitter “friend”—not a brand account I follow—a boutique from Berlin joined their service. As much as I like to ooze over expensive niche products at Firmament, there are all kinds of simple assumptions going wrong here.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.029.png"/><br />
There’s another thing at play here as well. Behaviour and language plays a huge role in this. Another thing that struck me with Nike Fuel is how excited it is, all the time. It feels to me they are trying to be that smart puppyness but are yet to quite nail it. Especially to an european it feels the app is super excited all the time. This was my first day using the Fuelband.</p>
<p>Interaction language with human like behaviour isn’t easy, and the last few miles out of the uncanny valley are the hardest. There are many many things that will feel weird or broken until we get it right.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.030.png"/><br />
The consequence of digital transactions is that soon the city around us will know our intent before ourselves. Our every action is measurable, and trackable.</p>
<p>I think it’s extremely important that as designers we refuse to leave the city to commercial entities alone. Remember, we are now at the seam of fashion and commerce. We can make things fashionable, but the driving point of all this should be the people and the meaning for them. There’s nothing wrong with commercial value per se, but in the long run the honesty and transparency will win over blatant opportunism. </p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.031.png"/><br />
And things will break down. There is no such thing as seamless. There will always be seams, cracks and ways for the chaos to sneak in. Good thing is these seams are also very fertile ground for disruptions and new things. The fringes are really where innovation and disruption emerges. There’s always interesting and unpredictable things at the seams.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.032.png"/><br />
The intent may vary, as well. With a huge body of data, our intent and interest may as well be very different from the service providers or the authorities. And as product and service designers we have to understand the people will use our things differently than we intended.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.033.png"/><br />
So… The city is what we make of it, really. At best, the physical and digital layers we make for the city enable new meanings to abandoned spaces, make new places and act as a beacon for others wishing to do so.</p>
<p>What is happening here really is new and old world colliding. Art and digital culture moves so much faster than the underlying structures. The old and new world are permanently out of sync but it doesn&#8217;t matter really for they can coexist in harmony.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.034.png"/><br />
Back to Finland — a country of rules and regulations. The scenery in the picture here might be nearly everyday here in Berlin, but in Finland it is most definitely not.  Setting up an establishment serving fresh food and alcohol can involve quite a bit of bureaucracy along with a myriad of dos and don’ts . There is a point to this — but too much is too much.</p>
<p>Such was the premise of <a href="http://facebook.com/ravintolapaiva">Ravintolapäivä</a> — restaurant day initiated bit over a year ago. it&#8217;s a grassroots movement ran through the web and Facebook where anyone can set up a restaurant wherever they want to, no permissions required or asked from anyone. </p>
<p>At the first day, there were over 300 private popup restaurants all over the city so the officials realized fairly quickly to give in. It&#8217;s been a great success and was recently organized for the fourth time. Even the city officials are now giving in and changing the rules for the better. This is a great example on how a movement started by a couple of people can change the whole city, and maybe even culture for the better. </p>
<p>Here again mobile technology was the glue to it all: you could easily download an app where to pin down your favorite places to visit on a map on a certain time. The <a href="http://restaurantday.org">apps</a> were developed in hackdays over a weekend, for free.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.035.png"/><br />
Apart from being an example of bottom-up change, Restaurant day makes a great story.</p>
<p>Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and to instill moral values. As of now, stories are a way to rise above the noise. Be honest, share your roots and help people understand and empathize with your story.</p>
<p>In a same way, cities are full of data. Data made visual equals meaning. Only by telling compelling stories that evoke emotional reactions we can make change happen.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.036.png"/><br />
The most of human sensorial bandwidth is visual so seeing is believing — Stuff like this is quite useful, and becomes enjoyable over the time when it keeps providing value to me. </p>
<p>This applies to a lot of other things, only by being transparent storytellers we are able to motivate change around the things we do. Be it fitter middle aged men, more recycling or less trash on the streets.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.037.png"/><br />
So, to wrap up… our cities are and will be full of noise. </p>
<p>To stand out in the noise, we have to make things and build services that are meaningful. Things that earn their place in people&#8217;s lives. technology is the enabler here, the glue that connects ideas with reality.</p>
<p>With layers of society as leverage points, the slower the layer, the greater the leverage. I encourage you to aim for the big, hairy problems and solve the smaller ones along the way.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.038.png"/><br />
For designers and makers, best thing to do figure this out by making stuff. Don’t waste your time thinking about the future too much —make it tangible through props, prototypes or real products. After all, making bits is fairly cheap and easy. If they fail, you know what doesn’t work. Then rinse and repeat.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.039.png"/><br />
I’ll leave you with this quote from Steve Jobs — because the things we make shape the city, for better and worse. it&#8217;s up for the people, us, to make cities how we want them to be. Change comes from passion deep within, and that passion can be harnessed to build great products that will change the world for the better.</p>
<p><img src="/wp-content/uploads/2012/07/BMWi-Mashable.040.png"/><br />
</em><br />
++++</p>
<p>To complete image credits and links, please see the embeddable presentations below:</p>
<ul>
<li><a href="http://www.slideshare.net/samijohannes/stories-behaviour-and-purpose-notes-on-how-to-rethink-and-shape-the-urban-space-with-design-and-technology">The deck on Slideshare</a></li>
<li><a href="https://speakerdeck.com/u/samin/p/stories-behaviour-and-purpose/">The deck on Speakerdeck</li>
</ul>
<p class="footnote">
<span class="title">Links and Image credits</span><br />
Main photo: <a href="http://instagram.com/p/NJWmbJmsz8/">zeigor on instagram </a><br />
<a href="image: http://www.dexigner.com/news/25293">New bikepath Baana in Helsinki </a><br />
<a href="http://www.riemurasia.net/jylppy/media.php?id=98593&#038;c=5">Chapel vs  kebab</a><br />
<a href="http://jussipasanen.com">Countryside photo: Jussi Pasanen /</a> <a href="http://twitter.com/jopas">@jopas</a><br />
<a href="helsinki.urbanflow.io">Urbanflow Helsinki</a><br />
Pace layers image from <a href="http://www.peopleandplace.net/media_library/image/2008/12/19/pace_layering">Howard Silverman, People &#038; Places 2009: </a><br />
Alvar Aalto&#8217;s work from<a href="http://artek.fi"> artek.fi</a>,<a href="http://www.alvaraalto.fi/">alvaraalto.fi/</a> and Wikipedia.<br />
<a href="http://www.facebook.com/Xylobands">Xylobands Facebook</a><br />
<a href="http://nordkapp.fi">Shadow Cities: Teppo Kotirinta / Nordkapp  </a><br />
<a href="http://strava.com">Strava.com</a><br />
<a href="https://plus.google.com/111626127367496192147/posts">Google Project Glass</a><br />
If this then that: <a href="http://ifttt.com">http://ifttt.com</a><br />
<a href="http://www.belkin.com/wemo/">Belkin WEMO</a><br />
<a href="http://brickstarter.org/brickstarter-prototype-sketches-questions/">Brickstarter by Sitra SDL</a><br />
<a href="http://mak.hsl.fi/#">Helsinki Transport Travel Time Map </a><br />
<a href="http://nikefuel.com">Nike Fuel</a><br />
Tesco QR Code subway ad: <a href="http://www.littledoremi.com/">http://www.littledoremi.com/</a><br />
<a href="http://www.theparisreview.org/interviews/6089/the-art-of-fiction-no-211-william-gibson">William Gibson on the art of fiction at the Paris Review </a><br />
<a href="https://www.facebook.com/ravintolapaiva">Ravintolapäivä</a> / <a href="http://www.restaurantday.org/">Restaurant Day</a><br />
<a href="http://www.youtube.com/watch?v=qGllzWt0acU">Helsinki City Public Transport Visualised</a><br />
Candy Chang; <a href="http://candychang.com/its-good-to-be-here/">it&#8217;s Good to be here</a><br />
Steve Jobs quoted on <a href="http://stevetold.us/#ixzz20MEuRKEU">Stevetold.us</a></p>
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