Creating a brand for a smart sports product requires a specific kind of balance. The identity has to feel credible to serious players and coaches — people who care about performance and have no patience for marketing posture — while also being accessible enough to work as a consumer and B2B proposition for courts, clubs, and facilities. We worked with the Zenniz founding team to define the brand from first principles: what the product stood for, who it was for, and how it should present itself in a market where both tennis tradition and sports technology innovation are reference points. The result was a brand identity and set of guidelines that gave the team a consistent visual and verbal language to carry through every touchpoint. Launch materials brought the brand to life for the product introduction, and the website design gave Zenniz a digital home that communicated the technology clearly and the brand confidently. The industrial design of the physical device itself was developed in parallel — ensuring the product's visual presence in the world matched the quality of the brand built around it.