Virta’s platform serves two key roles: charging point owners (CPOs) and electric mobility providers (EMPs). A CPO can be a large organisation operating a network of stations or a private owner with a single charging point. Most customers provide charging as an addition to their core business and have no charging experts on staff. They have the highest need for a clear experience. One of the team’s first tasks was to print the existing architecture of a single module and simplify it. The printout was over a metre long. The team agreed to start from a clean canvas. The goals were to simplify to the core, make the interface modular so different user roles see different features, allow light customer branding, and support further development as an ecosystem. Work started with stakeholder and customer interviews, while Virta’s team onboarded the designers to the domain. Hypotheses were shaped in war-rooms, on whiteboards and in sketches. Virta’s product manager mapped processes, components and dependencies visually, which let the team make decisions without starting from pixels. Each hypothesis became a high-fidelity interactive prototype, shown early to developers and in Virta’s internal demos before going into production.