Growing a New Community
ESport players and viewers are a large crowd today. We helped Telia reach this audience in a way that actually helps the community and lifts the status of the sport.
This was done by creating Finland’s biggest Esport league: Telia Esports Series, that provides promising players a way to develop as professionals and give teams national visibility. For the first time players were brought into the limelight: Finnish TV programs, ads and live events. Esports website streams live games, keeps tracks of the national tournament statistics and reports Esport news.
Outcomes
- ESports brand identity, used nation wide across media.
- Visual design & UX for the eSports website.
