Defining an ecosystem of digital-led opportunities for an established company
Nordkapp worked with a leading FMCG company to clarify their digital portfolio, ecosystem and approach in a crowded market landscape.
We reviewed and, where necessary, challenged their existing materials and data in terms of current and future markets, businesses and customers. In addition, we supported this with a qualitative market analysis and identified additional opportunities in the market, and defined value propositions and growth drivers for each digital channel.
Outcomes
- Prioritised action plan
- Ecosystem definition & visualisation
- Development roadmap for the digital channels
- Recommendations to proceed with unified purpose based digital portfolio and ecosystem.
