The home services market had operated largely on manual, ad-hoc coordination. Freska saw an opportunity to do something genuinely different — but the technology needed to span three distinct user groups whose needs rarely overlap neatly. For customers, we built a booking platform that lets people customise their service fully: choose time, recurrence, access arrangements, preferences for pets and cleaning products. Changes, reschedules, ratings, and cleaner communication all happen in the app. The goal was to erase the friction between managing a service and just having it. For Freska's internal staff, we built a custom extranet that lets a small support team coordinate thousands of customers and hundreds of cleaners without drowning in manual work. For the cleaners themselves — Freska calls them superheroes — a separate web app delivers their daily schedule, customer preferences, and the specific details they need to do the job right. Where possible, the system maintains continuity between individual cleaners and customers, so knowledge of a home builds over time. The work started from actual customer needs, established through service design research embedded within Freska's product team. Every feature decision traced back to a real finding. That discipline kept the scope honest and the products usable.