

Building the skunkworks
The challenge with innovation inside large institutions is rarely about ideas. It's about structure. Banks operate with risk controls, compliance layers, and approval chains designed for stability — none of which are optimised for fast experimentation. The skunkworks model sidesteps that by creating a separate operating environment with its own rules, team, and timeline. We worked directly with Santander's Nordic leadership to define what the team would be, who would staff it, and what success would look like. The objective was dual-track from the start: ship something real, and build a replicable process. The first track provides proof of concept and momentum. The second track is what makes the investment durable — a documented way of working that Santander could use for subsequent innovation cycles without external support. The Strm.finance concept emerged from this process: a financial platform that combines a digital interface with physical sensor data, giving users a different kind of visibility into their financial behaviour. The concept was chosen because it represented a genuine departure from existing Santander products — which was the point.
Six months from hypothesis to a product launched at Slush, the largest startup festival in Europe. The team operated across Nordic markets simultaneously.



Launching at Slush
Strm.finance launched at Slush 2016 as a live product experiment — not a prototype, not a concept video, but something real people could interact with. Launching at Slush was deliberate: the festival audience includes investors, founders, technologists, and media who understand early-stage products. It's a high-signal test environment. The launch validated the core concept and demonstrated that Santander's Nordic operation could move at startup speed when given the right conditions. That demonstration matters as much as the product itself. For the leadership team, it established credibility for the new innovation process internally. For the market, it signalled that Santander was willing to experiment visibly. The six-month sprint also produced the process documentation we set out to create — a defined methodology for digital product innovation that Santander could own and run independently. The skunkworks model, the decision frameworks, the research approach, and the launch process were all captured and handed over.
Strm.finance combined a digital service platform with physical sensors — a category that didn't exist in Santander's product portfolio before this engagement. More at strm.finance.
Next projects.
(2016-25©)




