Go to market strategy for a heart monitoring company

In the U.S., myocardial ischemia occurs every 40 seconds and the number of people at risk is increasing globally. A low reaction time and speed of getting to the hospital is a question of life and death.

Nordkapp worked with Corbit, a University of Turku spin-off, to crystallise & co-create a go-to-market strategy so that their smart necklace & accompanying mobile app could reach those who rely on heart monitoring.

The project started with understanding the current market situation and identifying the primary and secondary users across different geographical areas. As an outcome Nordkapp helped Corbit with identifying an optimal product market fit, narrowing down business goals and building a concrete roadmap for the GTM actions.